Module 1: Digital Marketing Introduction

• Overview of digital marketing 
• Comparative Study of Traditional and digital marketing methods
• Statistics about digital marketing
• Advantages of digital marketing
• Recent trends in digital marketing
• Website digital marketing strategy

Module 2: Constructing Websites with CMS

• An Introduction to Websites
• Advantages of a website
• Importance of Plugins
• Creating website using 
• Xampp Control Panel
• Website Speed Improvements
• Page Builder Creation 
• Website Migration 
• Blog Creation 
• Widgets Creation 
• Social Media Widgets
• Build a website from beginning to Advance level
• Available platforms for creating a website
• Develop a website using CMS wordpress platform 
• A brief introduction to domain names
• The best way to choose a domain name and hosting company
• Performing a website analysis
• The maintenance and backup of your website

Module 3: An Overview of search engine optimization (SEO)

• A brief introduction to SEO
• Which of the following types of search engines are available?
• An Introduction to Google’s Algorithms
• Search engine optimization (on-page)
• Search engine optimization (off-page)
• Keyword Research 
• Analyses of competitors
• Using the Google Keyword Planner

Module 4: Search engine optimization (on-page)

• Keyword Research 
• Which Domain Name to Use?
• The naming of pages [URL structure]
• File naming and image naming
• Defining Meta tags
• Tags used for redirection
• Tags for headings [H1 to H6]
• Why is content writing important?
• Writing SEO-friendly Content [Including keywords] Anchor Text, Link Titles
• Robots. text file usage
• The creation of an HTML Sitemap and an XML Site Map
• Tracking tools for sites – Google Search Console, Google Analytics, Bing Webmaster
• SERP Rankings Checker
• .htaccess file
• SEO Auditing Checklist
• Importance of DA & PA

Module 5: Search engine optimization (Off-page)

• Link building Techniques
• Directory submission 
• Social Bookmarking 
• Article Submission
• Press Release 
• Infographic Submissions
• Video Submission 
• PDF Submission 
• Guest Posting 
• Off-page SEO Tools 
• Competitor Backlinks Extracting 
• Link Analysis 
• Backlink submission 
• Backlink Auditing 
• Web 2.0 
• Class fields Submission 

Module 6: Advanced SEO 

• Importance of Internal links
• Importance of Schemas
• Q&A pages based on people ask 
• AMP Pages 
• Mobile SEO
• OG Tags for Facebook & Twitter

Module 7: Google Business Profile 

• What is Local SEO & its importance 
• Analyzing your local Search Competition 
• Optimizing GMB Listing
• Importance of NAP
•  The Best Way to Get Reviews for Your Business 
• Tools for Local Rank Tracker
• GMB Website Creation 
• How to build backlinks for GMB Listing

Module 8: Search Engine Marketing Overview

• What is search engine marketing?
• What is SEM vs. SEO?
• How can search engine marketing be done effectively?
• What are the three types of SEM?
• Pay-per-click (PPC) advertising
• Keyword research and targeting
• Landing page optimization
• Ad targeting
• Search Campaigns 
• Display Campaigns
• Smart Campaigns
• App Campaigns
• Shopping Ads 
• Video Campaigns
• Local Campaigns
• Performance Max 

Module 9: Social Media Marketing 

• Introduction to social media marketing
• Social media platforms
• Content creation
• Social media advertising
• Analytics and measurement
• Social media strategy
• Community management
• Influencer marketing
• Social media policies and best practices
• Account & Campaign Creation 
• Facebook Page, Instagram Business page, Group , Event Creation 
• Twitter Business Account Creation 
• Youtube Channel Creation 
• LinkedIn page & Ads Creation
• Quora Space & Ads Creation
• Telegram Channel Creation Ads Creation